LG RENEWS LONG-STANDING AWARDS PARTNERSHIP WITH SPORTS JOURNALISTS
LG Electronics East Africa Managing Director Dong Won Lee and SJAK President James Waindi during the Sports Personality Award Contract renewal signing of a partnership agreement at the LG head office Nairobi. March 25, 2024.
ASSOCIATION
NAIROBI, KENYA, March 25, 2024 – LG Electronics (LG) East Africa has announced a new one-year
sponsorship renewal for the prestigious Sports Personality of the Month Award (SPOM) covering the period January – December, 2024.
This is the ninth year running that the electronics manufacturer is partnering with the Sports Journalists
Association of Kenya (SJAK), the organization that runs the monthly award. During the official signing of
the 2024 contract, LG’s Managing Director for East Africa, Dong Won Lee, underscored the objective of the
partnership, which he noted, “has contributed to the growth of sport across the country”.
Winners of the monthly awards will take home a variety of LG home appliances and entertainment systems,
including washing machines, refrigerators, state-of-the-art televisions, and many more, Lee revealed. As
part of the deal, LG Electronics will also run sports-related Community Social Responsibility (CSR)
programs.
“This year, we find it wise to expand this support of our heroes to communities and institutions of learning
as a way of supporting and inspiring upcoming sports giants across diverse disciplines. We are, therefore,
investing Ksh3.5 million and banking on SJAK’s support to drive our objective of supporting the growth of
local sports.
LG’s long-standing partnership with SJAK started in 2015 with the now defunct Kenyan Premier League (KPL) Footballer of Month Awards”.
SJAK President, James Waindi, on his part, said: “We are always grateful to partner with LG in rewarding
top-tier sports personalities over the last nine years. Within this period, we have managed to reward many
trailblazing athletes, among them Angela Okutoyi who went on to become the first Kenyan grand slam
winner, and rewarded several other athletes in little known sports.”
He added: “As we renew this longstanding partnership, we are determined to not only promote talent
across all media platforms, but also make sports more appealing to current and budding players across the
country. This is as sport continues to be an essential vehicle for socio-economic transformation.”
Since the introduction of the award, the SPOM has awarded Kenya’s trailblazing athletes and emerging
stars like Aldrine Kibet, who went on to join the Nastic Academy in Spain after being spotted in the 2023
secondary school games in Kakamega, where his double helped his St Anthony Boys Kitale school defeat
Dagoretti High School in the finals.
Also recognized is the trailblazing Junior WRC star McRae Kimathi, who become the first ever Kenyan to
finish a rally on snow and ice during the 2022 WRC race in Sweden. McRae's towering performance saw
him finish the 2022 WRC3 category in an incredible third position, and fourth in the overall Junior WRC.
“Many of the LG sports personality award recipients have gone on to conquer the world. A good example is
the late Kevin Kiptum, whom we awarded in April last year, and he later broke Eliud Kipchoge’s record.
Eliud also shattered the world marathon record after receiving this award,” Lee said.
Other winners include Africa’s fastest Man Ferdinand Omanyala, African rally champion Karan Patel,
marathoner Hellen Obiri, basketballer Taylor Ongwae Okari, Olympics marathon champions Peres Jepchirchir, Hit Squad national team boxer Elly Ajowi, US based women’s basketball star Reynolds Victoria, and star athlete Beatrice Chebet.
