Growing Demand for Laundry Equipment in Kenya Sparks Market for Space Saving Appliances
The rapid urbanization of Kenya’s population, coupled with unprecedented exposure to new technologies, has significantly boosted the adoption of laundry appliances, notably washing machines and dryers. Projections indicate that the washing machine market in the country is poised to exceed 500,000 units by the end 2024, up from 402,000 in 2018 at an annual growth rate of 4.7%[i].
AI DD-equipped machines represent a technological leap, capable of intelligently detecting fabric weight and texture to optimize laundry settings, including water temperature and wash duration, thereby safeguarding clothes from potential damage.
The LG WashTower, integrating AI DD technology, was recently unveiled as a space-saving solution. Combining washing machine and dryer functionalities into a single compact unit, the WashTower addresses the growing demand for full-size laundry capability in limited spaces.
Commenting on this product, LG’s Managing Director for East Africa, Dongwon Lee, highlighted the challenges faced by consumers in modern homes with narrow floor spaces.
He said, “In the last five years, we have observed a notable surge in the purchase of washing machines and dryers. However, we’ve also recognized that many consumers, constrained by space, compromise on their desire for a dryer. To bridge this gap, we have introduced the LG WashTower to the Kenyan market—a single-unit appliance boasting full-size features in half the space, with user-friendly centrally-located controls.”
Globally, the Washer Dryer Market is projected to witness substantial growth, with a Compound Annual Growth Rate (CAGR) of 16.2% from 2023 to 2030[ii]. LG leads the brands that are bridging this demand for home laundry appliances through its variety of washer dryer combos, including front load models and all-in-one units
