Nairobi, Monday, 29 th July 2024: MAC Cosmetics is celebrating its 40^th birthday with the launch of its new MACximal Silky Matte lipsticks.

Available in 40 shades to celebrate each year in business, “MACixmal” offers a reformulated, refreshed version of its original matte lipstick, “maxed out,” to give lips more matte color. It has 12-hour wear and eight-hour instant moisture.

“MACximal lipstick is a must-have for everyone. This huge range means there’s a color to suit everyone, whether you favor classic reds like Ruby Woo or more modern shades such as Cafe Mocha. The formula has been upgraded to include cocoa and shea butter, so it feels silkier and smoother when applied, giving a matte finish that feels luxurious and comfortable to wear, “ Said M.A.C Product Marketing Manager Sub Sahara Africa, Siphesihle Ngalonkulu.

In celebration of 40 years of excellence, MAC Cosmetics hosted an event over the weekend at the MAC store in Sarit Center. The event marked four decades of MAC Cosmetics' innovation, creativity, and influence in the world of makeup.

Guests, including fans, beauty enthusiasts, and media representatives, were treated to a series of exclusive activities, including personalized makeup consultations, live demonstrations by MAC’s top makeup artists, and the opportunity to explore the brand’s latest collections.

Victoria Kimani, a celebrated singer, songwriter, and beauty enthusiast, was a special guest at the event.

Known for her bold and glamorous style, Kimani perfectly embodied the spirit of MAC Cosmetics. Her presence added an extra layer of excitement and glamour to the celebration, making it a memorable occasion for all attendees as she performed hits from her new album ’Mood 4 Life’.