Malala Resonated Well with Sports and Creatives as UDA Secretary General

By Kenn Okaka

Yesterday, the ruling United Democratic Alliance (UDA) party acrimoniously removed its Secretary General Cleophas Malala, ending a tenure that positioned him squarely as the face of the youth. The youthful former Kakamega Senator was replaced by EALA MP Omar Hassan on an interim basis.

For sports enthusiasts and youths in the creative industry, Malala represented their aspirations, leading from the front as he ably represented the youth at the decision-making table. As both an astute national leader and a passionate advocate for youth empowerment through sports and creative development, his exit is deeply felt by many.

Malala’s leadership resonated strongly with the youth, especially those in sports, notably football, through the annual Cleo Malala Super Cup football tournament. This tournament began in Kakamega expanded into the wider Western Kenya region and gained a nationwide following with a Ksh. With 3 million prizes for the winners, it stands out as one of the most lucrative grassroots football tournaments in Kenya.

During his tenure as UDA Secretary General, the 39-year-old Malala understood and fought for the needs of the youth, ensuring their inclusion. His leadership style perhaps explains why his name was never mentioned during the Gen Z protests, which led to the dissolution of the Cabinet.

Political analysts opine that Malala is the only party Secretary General with the charisma to match ODM Secretary General Edwin Sifuna. His ouster is seen as a setback to the Kenyan youth who resonated with his leadership style and felt represented by Malala at the helm of the party secretariat.Kenn Okaka is a Communications consultant