Smirnoff to Launch ‘Rush’ Activation Featuring DJ Grauchi
Nairobi, Kenya 31st January 2025 – Smirnoff is set to ignite Kenya’s nightlife with its latest thrilling activation, Rush. This one-of-a-kind event will see the renowned DJ Grauchi embark on an epic journey, performing at four different clubs in one night, creating an unforgettable experience for partygoers across the city.
As DJ Grauchi brings his signature sound and high-energy performances to each venue, Smirnoff will simultaneously activate exiting experiences in all the participating clubs, ensuring a vibrant celebration of creativity, individuality, and the spirit of nightlife.
The Rush activation will kick off on Saturday, 1st February 2025 with DJ Grauchi’s schedule as follows:
• Texas BBQ, Kikuyu – 10:00 PM
• Quiver, Kilimani – 12:00 Midnight
• BND, Kiambu Road – 1:30 AM
• Covo, Kahawa -Sukari – 3:30 AM
Each location promises a unique vibe, amplified by Smirnoff’s innovative activations, with
exciting experiences in store.
Speaking about the activation, Shopper Marketing Manager, Jonathan Rutto says “Rush is not just an event; it’s an experience that brings together music, creativity, and nightlife in an extraordinary way. DJ Grauchi’s journey across multiple clubs in one night is a testament to Smirnoff’s commitment to celebrating vibrant social moments that unite people through music and entertainment.”
The Rush activation is part of Smirnoff’s broader initiative to redefine nightlife experiences and foster inclusivity, self-expression, and memorable connections. Fans and partygoers are encouraged to follow the journey on social media via SmirnoffKe and stay tuned for more exciting activations.
