Johnnie Walker Blonde launches in Kenya, bringing a brighter, versatile whisky experience
Johnnie Walker, the world’s No. 1 Scotch Whisky, has unveiled its newest expression, Johnnie Walker Blonde, now available in Kenya as part of its global rollout. This vibrant, sweeter, and smoother whisky is designed for the bold, curious, and fun-loving, bringing a refreshingly different take on Scotch that fits perfectly with Kenya’s lively sundowner culture.
Crafted by expert whisky maker George Harper under the guidance of Johnnie Walker Master Blender Emma Walker, Johnnie Walker Blonde blends bright Scotch from Cameronbridge with fruity malts from Cardhu, matured in American oak for notes of toffee and caramel. The result is a whisky that’s approachable yet full of depth, perfect for those exploring whisky for the first time due to its lighter, sweeter and smooth nature.
Commenting on the launch, Alvin Mbugua, General Manager, Spirits at EABL, noted: “Kenya is one of the most exciting premium spirits markets in Africa. Consumers here are curious, open to discovery, and eager to embrace new experiences. Johnnie Walker Blonde brings something completely different to the Scotch category as it is bright, versatile, and perfect for the social, celebratory occasions Kenyans love. We cannot wait to see how our consumers make it their own.”
Johnnie Walker Blonde has been crafted to welcome a new generation of consumers who may not typically choose whisky, offering a lighter and more versatile option that is easy to mix and enjoy in social settings.
The launch comes at a time when drinking trends are shifting globally and locally, with more people exploring refreshing cocktail-style serves and highballs. Blonde retains the craftsmanship and quality of Scotch while introducing a brighter, more approachable style for today’s social occasions.
Jean Okech-Nyawara, Head of Marketing, Spirits at EABL, added: “With Johnnie Walker Blonde, we are opening up Scotch to new occasions and new drinkers here in Kenya. It is vibrant, easy to mix, and crafted for those moments of connection and celebration.”
Johnnie Walker Blonde is recommended to be enjoyed by pouring it over ice, topped with lemonade, and finished with a wedge of orange presenting the perfect cocktail for Nairobi’s rooftop sundowners and weekend gatherings.
The new expression is available in a 750ml bottle at a recommended retail selling price (RRSP) of Ksh 2,800, making it an accessible choice for those seeking a premium yet versatile whisky and can be ordered from ke.thebar.com for home deliveries countrywide.
Following successful launches in other African markets, including Nigeria, Ghana, and Zambia, Johnnie Walker Blonde now makes its Kenyan debut, continuing its mission to spark a new whisky movement across the continent.
