CHARLES BALLARD APPOINTED AS NEW TWIGA FOODS BOSS

Nairobi, Kenya. April 30, 2024. Twiga Foods today announced the appointment of Charles Ballard as its new Chief Executive Officer, following completion of a comprehensive global search process.

With a career spanning over 15 years, of which 9 years in the Kenyan market, Ballard brings a wealth of experience in e-commerce, retail, and financial services. Most recently, Ballard was CEO of Jumia Kenya, a leading e- commerce company, where he led the transformation of the business toward profitability.

Hein Pretorius, Chairman of Twiga’s board of directors, commented: “We are delighted to welcome Charles as our new Chief Executive. His deep understanding of the Kenyan e-commerce and retail landscape, his proven operational grip, his entrepreneurial drive, and his passion for the Twiga Foods opportunity make him the ideal leader to steer Twiga into its next phase of growth and success.”

Welcoming his new appointment as Twiga CEO, Charles, expressed optimism for the opportunity:” I am honoured to lead such a talented team at Twiga Foods during this pivotal time. With our unique value proposition, we are ideally positioned to seize key market opportunities.”

He observed that Twiga Foods was in a good position to enhance its operations, technology, and user experience to create significant value for all stakeholders and the ecosystem. “I am deeply committed to developing our team and fostering a culture of collaboration and excellence that will drive us
into our next phase of growth.”, he concluded.

As CEO, he will oversee all aspects of Twiga’s business supported by the other senior leaders – Chief Operating Officer Anjan Dasgupta, Chief Technology Officer Paul Bombo, Chief People Officer Susan Kiama, and Chief Financial Officer Zuber Momoniat. The appointment of a new CEO will bolster Twiga Foods’ ambition to continue to deliver on its mission to transform food supply chains in Africa.